JJ Recovery 1 came back to Criltech Media as a repeat customer — this time with a clear brief: build a website that works as fast as their recovery trucks. Here is how we did it.

A Repeat Client with a Clear Brief

When JJ Recovery 1 first came to Criltech Media, we built them a solid foundation — a professional website that gave them an online presence. But as their business grew, so did their ambitions.

They came back with a simple but powerful brief: "Our customers are stuck on the side of the road. They need to call us immediately, trust us instantly, and find exactly what they need in seconds. Can you build that?"

The answer was yes. And this is how we did it.

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The Problem with the Old Site

The previous website was functional, but it was not built for the specific moment a customer needs it most — stranded, stressed, and on a mobile phone at the side of a motorway.

Key issues we identified:

No instant click-to-call — the phone number was buried in the footer

Slow load times on mobile — images were not optimised for 4G connections

No app download prompt — customers could not save JJ Recovery 1 to their home screen for future use

No live reviews — new visitors had no immediate social proof to build trust

Gallery was static and outdated — it did not showcase the full range of recovery work

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What We Built

Mobile-First from the Ground Up

Every decision in the new build started with one question: "How does this feel on a phone, in the dark, on the side of the A580?"

The result is a site that loads fast, reads clearly, and puts the most important action — calling JJ Recovery 1 — front and centre on every single page.

Instant Click-to-Call and WhatsApp

The phone number is now a prominent, tappable button at the top of every page. No scrolling, no hunting. One tap and you are through to the team.

We also added a WhatsApp button for customers who prefer to message first — particularly useful for non-emergency enquiries like vehicle transport and scrap car collection.

Integrated App Download

One of the standout features of the new site is the app download prompt. Customers can add JJ Recovery 1 directly to their phone's home screen — so the next time they need recovery, the number is already there.

This is not a separate app build. It is a Progressive Web App (PWA) integration built directly into the website, which means zero extra cost and instant availability on both iOS and Android.

Live Google Reviews

Trust is everything in the recovery industry. When you are calling a stranger to come and help you at 2am, you need to know they are reliable.

We embedded a live Google Reviews feed directly on the homepage. Real reviews, real names, real star ratings — updating automatically as new reviews come in. No copy-paste, no outdated testimonials.

Full Work Gallery

JJ Recovery 1 does impressive work — heavy-duty recoveries, accident clearances, specialist vehicle transport. The new gallery showcases all of it with real photos from real jobs.

The gallery is designed to build confidence. Prospective customers can see exactly what kind of jobs the team handles before they pick up the phone.

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The Result

A website that works as hard as the team does — 24 hours a day, 7 days a week.

Since launch, JJ Recovery 1 have reported a noticeable increase in direct calls from the website, and the app download feature has been particularly well received by repeat customers.

"Working with Ross at Criltech Media again was a no-brainer. He understood exactly what our customers need when they're stuck on the side of the road — a site that's fast, clear, and easy to use. The new website and app have made a real difference."

— JJ Recovery 1

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Why JJ Recovery 1 Came Back

The fact that JJ Recovery 1 returned to Criltech Media for their second build is something we are genuinely proud of. It means the first project delivered real value — and that they trusted us to take things further.

Repeat clients are the best measure of whether a web designer is actually doing their job. Not just building something that looks good, but building something that works.

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Could Your Business Benefit from a Similar Rebuild?

If your current website is not converting visitors into customers — or if it was built for desktop and your customers are on mobile — we should talk.

[Get in touch with Criltech Media](https://www.criltechmedia.co.uk/contact) for a free strategy call. We will look at your current site honestly and tell you exactly what we would change and why.

Visit the live site: [www.jjrecovery1.com](https://www.jjrecovery1.com)

How We Rebuilt JJ Recovery 1's Website to Convert Roadside Customers