Google Ads can be complicated and time-consuming. Let Criltech manage it for you — we set up your campaigns, create your ad creatives, and optimise continuously so your budget works as hard as possible.
Google Ads is the world's largest digital advertising platform. Every time someone searches on Google, visits a website, watches a YouTube video, or uses a Google-powered app, there is an opportunity for your business to appear in front of them at exactly the right moment.
Your business appears at the top of Google when people search for your products or services. You only pay when someone clicks.
Product listings with images and prices shown directly in Google Search results — ideal for e-commerce businesses.
Visual banner ads shown across millions of websites in the Google Display Network, keeping your brand visible to potential customers.
Video ads shown before and during YouTube videos, reaching a highly engaged audience at scale.
Performance Max is Google's most powerful campaign type, using AI to automatically serve your ads across Search, Shopping, YouTube, Display, Gmail, and Google Maps — all from a single campaign. Rather than managing six separate campaign types, PMax uses your creative assets and conversion goals to find the best-performing combinations across every Google channel simultaneously.
Unlike social media where you interrupt people, Google Ads reach customers who are actively searching for exactly what you offer.
Google searches every day
for every £1 spent on average
of clicks go to paid ads for high-intent searches
of people who search locally visit a business within 24 hrs
Our fee is a percentage of your monthly ad spend — so our incentive is always to grow your results. The more your campaigns perform, the more your budget grows, and the better it is for both of us.
Our management fee does not include your Google ad spend. Ad spend is paid directly to Google and is entirely separate. There are no setup fees or long-term contracts — cancel with 30 days' notice.
You never need to share your password. We use Google's official Manager Account (MCC) system, which gives us the access we need while keeping you in full control at all times.
We send you our Google Ads Manager Account email address. You log into your Google Ads account and send us an access invitation — this takes less than two minutes. If you don't have an account yet, we'll create one for you.
You remain the account owner at all times. You can see everything we do, adjust your budget whenever you like, and revoke our access instantly if you ever choose to. No passwords are ever shared.
Once access is confirmed, we configure your campaign structure, build your ad creatives, set up conversion tracking, and launch your first campaigns — typically within 5–7 business days of receiving your creative assets.
We monitor your campaigns continuously, adjusting bids, testing new creatives, and refining targeting to improve performance month on month. You receive a clear monthly report showing exactly what your budget achieved.
To build the most effective ad creatives and campaigns, we ask every client to supply the following assets. The quality of your creative inputs directly impacts your campaign performance.
Campaigns with video assets consistently outperform image-only campaigns on Performance Max. We can produce your ad creative video as an add-on — ask us for details.
We research your market, competitors, and target audience before building a campaign structure designed to convert.
We write your ad copy, design image assets, and configure all creative combinations for Performance Max.
We install and verify Google Ads conversion tracking so every click, call, and form submission is attributed correctly.
We monitor your campaigns daily, adjusting bids, pausing underperforming assets, and testing new creatives.
Clear, jargon-free monthly reports showing your spend, clicks, conversions, cost-per-lead, and return on ad spend.
Direct WhatsApp access to your account manager — no account numbers, no call centres, no waiting.
Everything you need to know before getting started with Google Ads management.
Book a free Google Ads strategy call with Criltech Media. We'll review your online presence, discuss your goals, and show how Ads can grow your business.
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